How to Destroy an Empire
Business is going good! Profits are enough for everyone in the company to bathe in money on a daily basis. It’s actually going so good management has decided to continue to repeat what it has been doing to bring in steady growth and constant revenue streams. It’s all good, everyone is happy, there has never been a better moment in business better than this… that is until the business falls apart, and only those who know the patterns of how to destroy an empire saw the destruction coming!
How do large and small companies fall apart or never grow? Sometimes they get a good running start and stay there for the rest of the business life, and sometimes companies start good and have a steady decline of business until it just disappears. Some big and innovative ideas never take off, fall through the cracks, and are abandoned. Imagine where the modern light bulb would be now if Nikola Tesla’s early discovery of the spiral shaped light bulb had launched in those years. Instead, that more efficient technology came about until our world began seeing issues with scarce resources, changing climate, and a world struggling to accommodate the largest human population the world has ever carried.
Speaking of humans, the human species is really what makes up business. Humans are every bit and part of business from the creation of a company, to the purpose of a business, to the day to day business operations. We all know humans are very short of perfect, and as a species, we are very much susceptible to our natural tendencies and inclinations as any other species on this planet or any other planet. We are far more similar to animals than we, as humans, want or would admit, and we share a lot of common traits as a species on an individual and mass level than we want to acknowledge.
If we are so similar in nature and susceptible to imperfections and our natural state, why do some businesses become empirical giants? In our day to day lives, how much do we put our survival as an individual and as a species on the priority list? We do it every day all day! As bipedal warm blooded creatures we eat a lot in comparison to other species. We have to! The thing is that this notion to survive is in our natural tendencies that exist within us as a living and breathing species. When we, humans, find a pattern that is consistent and convenient for our survival, we stick to it, and we will defend that pattern as long as we can if it becomes our source of survival; thus, we go to work every day to provide us with an income to purchase food. That’s our pattern we use for survival, and we continue to do it as long as it works. If this pattern starts to fail, we panic, and we begin to act out of fear and eventually that fear becomes depression. Choices made from depression and fear are a sure road to failure. Nothing good can come from anything bad like fear and depression.
Part of failing in business is due to the fact that humans look for these survival patterns across every aspect of life. Think about the likes and dislikes that someone acquires throughout life. They are patterns that one develops based on the world in which that person interacts. When we see a marketing headline, “A new way of life,” or “new and exciting techniques,” we rush to these new ideas in search of better patterns. We are a very pattern driven species, just like animals; thus, that’s the reason we are so susceptible to addictions, habits, and social norms. Creating a business in a world that is addicted to rapid change, future uncertainties, and an unbridled passion for immediate delivery cannot afford to fall into a pattern of ‘rinse and repeat.’ Although business operations on a daily basis are something that repeats until changed, a business strategy and model cannot fall into these patterns that humans naturally develop to stay alive.
In our rapidly moving and non-stop world, a business needs to stay on top of innovation, strategy and constantly look at efficiency. Business is no longer a world where patterns and repetition bring about success at every level of success achieved. Remember when video games followed a pattern at every level of achievement? Each level that the person achieved opened a new level where the pattern was repeated but was repeated with a higher level of difficulty. The world of Mario and, his brother, Luigi was left in the past.
Our modern world requires a different natural instinct that we, humans, all posses. The hard part is controlling and targeting these instincts to effectively and efficiently create strategies. We all posses the natural instinct of curiosity, aggression and the ability to hunt. When our repetitive patterns that sustain our survival are compromised, these other instincts come out from deep inside as we search for ways to develop new patterns for survival. The key is to not allow ourselves to fall into this constant search for new patterns that merely offer survival.
A business that merely survives doesn’t indulge in the opportunity of being in business. It does simply what it is intended to do, survive. Just like all things in life, business is intended to live, breath, and grow. By controlling these natural instincts and being aware of our natural tendency to develop boring and mundane patterns, we can move forward as a species by providing solid business structures in a constantly changing and rapid moving world. Humans are far too intelligent and far too advanced to continue to fall into patterns of mere survival. So, does this mean throw out all the old and move onto a world that is never the same at any given time… yes, but doing so in a controlled and civilized way that bridles passion, indulgence, and survival techniques. Because business is an activity that humans engage in by interacting with others in monetary and bartering transactions, business is just as vulnerable to human imperfections as are people.
Wishing you much success,
Sergio with the iBrand Your Business Team